I really like April Fool’s day, as it gives frustrated marketers around the world the chance to show some creativity and let their hair down. The granddaddy of April 1st pranks in the digital space has to be Google, as listed out here on Wikipedia. Google’s past April Fool’s jokes have included: 2007 Gmail Paper [...]
Earlier this week, it was reported by Hitwise and commented upon by Frisky Mongoose that Facebook had surpassed Google as the most visited site in the United States, capturing 7.07% of traffic in comparison to Googles, relatively static 7.03%. This is significant for a number of reasons, not least of all, in that Google itself [...]
This article popped up on Wired a few days ago and has elicited a number of spirited discussions amongst my colleagues and friends. The great wall of Facebook: The Social Network’s Plan to Dominate the Internet – and Keep Google Out. http://www.wired.com/techbiz/it/magazine/17-07/ff_facebookwall FACEBOOK’S 4-Step Plan for Online Domination Mark Zuckerberg has never thought of his [...]
I can see this announcement by Google in recent days about releasing the Analytics API to developers creating a whole new cottage industry overnight: Custom tailored and tracked analytics targetted, triggered and monitored at discretion by customers directly. The dev team at the Areeba offices think this is very cool, as it opens up whole [...]
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