What a fascinating (and logical) way to gain higher volume traffic to your newly designed website – Electronic Arts www.ea.com – jumped right onto the Ashton Kucher vs CNN battle, publishing this press release on 16th April 2009: In supporting Ashton in his efforts, EA is offering Kutcher’s 1,000,000th follower on Twitter a copy of [...]
My first reaction was to laugh. The second was to frown. The third response was: “Damn it! Since when have I been described as bloody UNREMARKABLE?!” My excuse is that I’ve been onboard for only 2 weeks. So there. Once I was over my fit of apoplexy, I went back and Twanalysed a few other [...]
I can see this announcement by Google in recent days about releasing the Analytics API to developers creating a whole new cottage industry overnight: Custom tailored and tracked analytics targetted, triggered and monitored at discretion by customers directly. The dev team at the Areeba offices think this is very cool, as it opens up whole [...]
Hats off to the team over at Firemint in Richmond, Melbourne, Australia. Working on the Walmart principle of “Stack them high, watch them fly”, they have created a polished game with a simple premise and extremely well suited to the iPhones touch screen technology whilst being addictive and thought provoking – but not too much [...]
Not following aplusk as such, recently he’s gone on the record for challenging everyone from Ted Turner & @CNN across to a bunch of nobodies, with far less publicity cred to hit the iconised 1,000,000 mark from a followers point of view. Sounds like an opportunity to register yourself as a religion and avoid a [...]
The Age Online tonight has ventured outside the square and opted to start showcasing outside border advertising in sky blue and with nicely styled creative, promoting Telstra’s BigPond broadband network. In all the years I’ve had The Age Online as one of my Home pages, I’ve never known them to yield such a large (and [...]
This amusing anecdote was sent to me by Travis this morning. Visually depicting the Career Evolution within your atypical ad agency, it offers a visual contrast to my commentry about Digital Agency Structure a couple of weeks back. Diego Zambrano works for R/GA in New York. http://twitter.com/workforfood
Hard on the heels of my post a few weeks back, Information Architects Japan has just released Version 4 of its Web Trend Map. The full version can be viewed here at http://www.informationarchitects.jp/wtm, or click on the below image for a full size 6740 x 4768 (JPG 2.56Mb) on Flickr. As at time of writing [...]
mUmBRELLA has been operating since the start of 2009 and is ostensibly a place to pass commentry about Australian new media and traditional media. Recently Simon van Wyk of HotHouse passed comment about the state of play of the interactive industry in Australia. In his own words, it was a rant, but if had removed [...]
I was watching the Gruen Transfer on ABC tonight and as usual, was suitably impressed, entertained and intellectually stimulated all at once. It is a great show. In saying that, I thought I would have a look at the website itself and was drawn to their section titled Adworkers. It lists out the different roles [...]
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