The Age: How much did THAT cost?
The Age Online tonight has ventured outside the square and opted to start showcasing outside border advertising in sky blue and with nicely styled creative, promoting Telstra’s BigPond broadband network. In all the years I’ve had The Age Online as one of my Home pages, I’ve never known them to yield such a large (and noticible) advertising space. Whilst simple, to regular visitors like myself, it is an effective and pleasant change. The technology used here is (without knowing exact details) likely to be Eyeblaster – as you can imagine, it isn’t exactly cheap, but hell if you want to smack your audience between the eyes, it’s pretty darn effective.
The Age Online - Telstra BigPond Wireless Screen 1
The Age Online - Telstra BigPond Wireless Screen 2
The Age Online - Telstra BigPond Wireless Screen 3
